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  • Every child wants it but doesn’t always get it.
  • It’s hard to grab.
  • Once you have it, it is very easy to lose it.
  • It’s the scarcest and most valuable resource of the 21st century.
  • Without it you can get nothing done.
  • It can be taken from you with great ease.
  • Its power can nurture friendships, love trust and grow ideas.
  • It is the new collateral.
What is it?

Attention Definition: Notice taken of someone or something; the regarding of someone or something as interesting or important. The action of dealing with or taking special care of someone or something.

Did you know that the average user picks up their phone more than 1,500 times a week. Taking up an average of 3 hours 16 minutes per day.  How much is that costing you?

15 years ago the average attention span for a human being was 12 seconds, in 2015 it was 8.25 seconds, which is less than that of a goldfish…..

How do you feel when someone gives you their full attention?

As a leader how hard is it to find time to give full attention to the individuals in your teams?

How often do you allow yourself and your teams a day of peaceful productivity, to work undisturbed?

Never in history have we been more connected to the world, to information, to possibilities and less connected to each other.  This new circumstance has been called ‘information economy’ but some say it should be named ‘attention economy’, because it is not information that is scarce, it’s attention.

In his book The Virtual Community, Howard Rheingold writes, “rule number one is to pay attention. rule number two might be paying attention to where you pay attention.”

Giving attention as a leader can be a gamechanger. It gives you the opportunity to gain connection, rapport, trust and respect. Without these, who will walk with you? Who will head once more unto the breach and follow you over the front line? 

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