Defining Your Vision, Mission, and Values

Defining Your Vision, Mission, and Values

A 3-Month Program to Define Your Vision, Mission and Values, and Develop Organisational Culture

Create crystal-clear Vision, Mission, and Values, and foster a positive, inclusive, and productive culture with a shared sense of purpose and team direction.

This program helps to inform your decisions while creating your business identity, and helps your team gain a deep understanding of your business’s Vision, Mission, and Values, and their significance in achieving your shared goals.

In a rapidly changing and uncertain world, businesses face unique challenges that demand a strong organisational culture. We understand the obstacles that the Head of People, HR Director, Head of Learning and Development, CEO, COO, Department Heads, and other senior leaders encounter when navigating this complex landscape.

Imagine a future where your team is aligned, driven, and working towards a shared vision. A future where your organisation’s values are not just words on paper, but deeply ingrained in your culture. Picture a team with a shared mindset, a common language for effective communication, and the motivation to achieve extraordinary results. This is the future we can help you achieve.

The Defining Your Vision, Mission, Values program is an evolutionary journey of discovery and alignment, delivering a deep understanding of your business’s Vision, Mission, and Values. It begins with in-depth research, and culminates in a two-day, off-site workshop, designed to empower and build a thriving working culture, motivating your team to drive real-world results, using a powerful, proven, shared framework – The Hive’s patented STORM Process™ – to solve complex problems as a stronger, more cohesive team.


This program enables your team to align their efforts by establishing a clear and agreed-upon Vision, Mission, and Values. By engaging in a comprehensive review, participants gain clarity on how these vital elements fit into the organisational landscape and what their role is in attaining shared objectives.

The Defining Your Vision, Mission, and Values program helps you to:

  • Get authentic, organisation-wide buy-in for proposed Vision, Mission, and Values.
  • Introduce your Vision, Mission, and Values into your team’s daily operations.
  • Create a more positive, inclusive, and productive workplace.
  • Align team mindsets, language, and actions with shared goals.
  • Embrace a shared sense of purpose.
  • Reduce employee turnover.

By addressing these issues, our program lays the foundation for a thriving organisational culture, and empowers leaders to effectively guide their teams through the complexities of the modern business landscape in a VUCA world.

The insights derived from this process feed into our Embedding Your Vision, Mission, and Values program, which works with leaders at all levels to solidify and embed these fundamental principles into your team’s skills, culture, and vocabulary.

What problems does this program fix?

The Defining Your Vision, Mission, and Values program can fix the following problems:

  • Lack of clarity and agreement on the organisation’s Vision, Mission, and Values.
  • Lack of focus and direction resulting from unclear guiding principles.
  • Inconsistency in decision-making due to a lack of shared understanding.
  • Low employee engagement and motivation stemming from a disconnected sense of purpose.
  • Organisations where employees are not living their Vision, Mission, and Values.

What are the program objectives?

The objectives of the Embedding Your Vision, Mission, and Values program are to:

  • Create or clarify the Vision, Mission, and Values of the organisation.
  • Align leaders at all levels with the defined Vision, Mission, and Values.
  • Develop a shared mindset and language within the team.
  • Enhance employee engagement and motivation.
  • Improve consistency in decision-making.
  • Build a cohesive team based around a shared sense of purpose and direction.

What are the beneficial outcomes?

By the end of the program, you will have:

  • A crystal-clear understanding of the organisation’s Vision, Mission, and Values.
  • Increased alignment among leaders and team members across the organisation.
  • A shared mindset and common language for effective communication.
  • Improved employee engagement and motivation.
  • Consistency in decision-making, resulting in focused and impactful actions.
  • A culture of shared accountability.

What can you expect from the program?

Participants can expect a transformative journey that begins with research, followed by a two-day offsite workshop involving the C-suite executives. The program combines engaging facilitation, practical exercises, and insightful discussions delivered by expert trainers, to drive deep and meaningful understanding, and alignment around the Vision, Mission, and Values.

Our approach integrates your values into the tools provided, ensuring they are immediately applicable and highly impactful. Participants will leave the program equipped with the necessary mindset and language to propel your organisation forward as a more cohesive team.

What made us create this program?

  • PwC’s annual ‘CEO Survey 2023’ showed nearly 40% of CEOs recognise that their company will not be economically viable in 10 years’ time if it continues on its current course – a pattern that is consistent across sectors.
  • Deloitte’s ‘Human Capital Trends’ found only 23% of organisations believe leaders in their business are well equipped to lead effectively in a disrupted world.
  • MIT Sloan Review’s ‘Toxic Culture is driving The Great Resignation’ calculated that toxic corporate culture was 10 times more likely to predict attrition.
  • Deloitte’s ‘Global Gen Z and Millennials Survey 2022’ discovered 44% of Gen Z and 43% of Millennials say they have recently left a workplace because of burnout.

We recognised the urgency for businesses to adapt and transform in a post-pandemic, volatile, uncertain, complex, and ambiguous world. There’s a growing gap in leadership capabilities alongside demand for a new type of leadership that can thrive in a boundaryless and disrupted world. We identified the need to focus on culture transformation, helping businesses create a positive and inclusive work environment that attracts and retains talent, with toxic cultures having a profoundly negative impact on employee engagement, well-being, and retention.

So we designed and developed a program that addresses critical challenges faced by businesses in a post-pandemic, VUCA world, by working to define their identity with Vision, Mission, and Values.

These are some of the challenges facing business leaders in a VUCA world, which this workshop helps you to overcome:

Increased competition

In today’s VUCA world, businesses are facing increased competition from all sides. This can make it difficult to stay ahead of the curve and to achieve your goals.


The future is uncertain, and this can create anxiety and stress for teams. They may be worried about their jobs, their company’s future, and their own capacity to cope with change.


Teams may be struggling to resolve conflicts effectively. This can lead to decreased productivity, morale, and innovation.

Rapid Change

The pace of change is accelerating, and this can make it difficult to keep up. Teams may be struggling to adapt to new technologies, new regulations, and new customer demands.


Teams may be struggling to accept changes to their working habits. This can lead to resentment, decreased productivity, and sabotage.


Teams may be sceptical, especially if they’ve experienced failure before. This can lead to disengagement, disconnection, and even toxicity.

Case Study

Their situation

A national manufacturer was looking to grow and become an international supplier, after the business was handed down a generation. The outgoing leader was being replaced by someone many years younger who had big plans, but inherited an old-fashioned culture.

The company had been established for close to a century, staying in the same family for generations, and the senior leadership team was accustomed to doing things a certain way, and the new leader found it difficult to clearly define the organisation’s strategy.

The new Managing Director recognised that to grow and expand they needed to embrace culture change, starting by defining their identity with the creation of their Vision, Mission, and Values, to help her leadership team and her workforce transition.

Our solution

We delivered a program that aligned the entire workforce by establishing a clear and agreed-upon Vision, Mission, and Values. The senior leaders and employees were engaged in a comprehensive review, gaining clarity on how these vital elements fit into their current and future landscape, and their roles in attaining these shared objectives.

The result

After this program, the senior leadership team rallied around the new leader’s plans, and the wider organisation was motivated to embrace the future changes. Installing a fresh Vision, Mission, and Values gave everyone an understanding of the aim of culture change.

The program gave their team a shared framework to solve complex problems, with a shared set of tools and vocabulary, while gaining organisation-wide buy-in and alignment with a shared sense of purpose and direction, and teams ready to play a part in change.

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